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Saturday, March 21, 2009

Talk to the head… but speak to the heart

The other day I stumbled on the following little quote and thought ‘now there’s a sales & service quality message if every I heard one!'

“People will forget what you said, people will
forget what you did, but people will never
forget how you made them feel.”

Maya Angelou

To win customer loyalty and advocacy, it is not enough to simply deliver fast, efficient and accurate service. You also need to touch the customer on a deeper level. It takes both strong rational and emotional connections to develop meaningful and lasting relationships.

This may well be the shortest blog entry I’ve ever written, but I think that between the title, the quote and conclusion, it just about says it all.

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