Here is a quick recap of some of the high/low lites:
Small business owners and all those that work for them should take pride in these findings, as well as a some assurance their efforts are being recognized and will be rewarded.
While some may disagree over absolute ranking, there are few who would suggest trust is not one of the primary drivers of consumer and employee behavior, especially on the heals of troubled times.
This being the case, small businesses should rightfully expect to see upticks in market share, customer loyalty, employee attraction, employee retention and a bunch of other good stuff.
As per those of us associated with institutions (either as employees or shareholders) further down the list... let's just say perhaps it's time we either convinced the powers that be to reassessed their practices and start looking for ways to win back the trust... or we move on over to the small side.
So much for the old saying "Go big, or go home!"
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