On the outside chance you don't already know or haven't at least heard of this month's guest blogger, please allow me to introduce him: Roy Osing is the founder, president and chief executive officer of Brilliance for Business, an organization dedicated to providing practical and proven ways to improve both business and personal performance.
Roy is also a widely recognized blogger, speaker, seminar leader, business consultant, educator and personal coach, not to mention the author of Be Different or be dead. a must read if you are looking for competitive advantage.
The following is one of many of Roy's pearls of wisdom when it come to creating the customer experience:
HIRE FOR GOOSEBUMPS
Dazzle your Fans. Blow ‘em away. Leave them breathless. Mesmerise them; a key strategy to Distinguish your organization from the faceless competitive herd. SERVE them don’t SERVICE them. You SERVICE automobiles but you SERVE people.
THE most important way of achieving the Dazzle Dream is to recruit people that love human beings! People that have the instinctive desire to serve their fellow homo-sapiens. To take care of them. To satisfy them regardless of what they want. A person can’t be trained to love people; they are either borne with the nurturing attribute or they are not.
The real issue then becomes how to find these invaluable folks. How to discover people this natural desire to serve.
Here’s a rather simple but so effective way of separating the Human Lovers from the Fish (or the Grinners who have been through some type of Customer Service Training program).
First, ask the prospective employee this question: “Do you love human beings?”. They will realize that this a bit of a trick question but will not know where you are going with it. Fun as the interviewer to say the least. Most people will say “yes” in varying ways, ranging from the declaration “Absolutely” to the positive inference “Sure”. You need to dig deeper.
Next, pose this: “Tell me a story that will show me that you love your fellow humans”. The responses you get from this request will be of two types: One, “The Intellectualizer” or two, “The People Lover”. The Intelectualizer has figured out what you are up to and will conjure up a story that quite frankly will leave you COLD.
The natural-born People Lover, on the other hand will thrill you with a story that will leave you warm all over. Their story will paint a vivid picture of someone who cares about people and who is creative at finding ways to create unforgettable memories for them.
The People Lover will leave you with Goosebumps. Hire for Goosebumps and you will never go wrong. Do it. Your fans deserve them.
Cheers,
Roy
To comment, or read the comments on this blog click on 'comments' beside the little envelope below. To read previous articles (this is #49), see the Blog Archive (mid right) and to become a Wavemaker Blogs follower, click on 'Follow' (lower right).
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If you would like to know more about how Wavemaker Consulting can help your company improve the customer experience you provide, visit our Website, or email us at wmconsulting@live.com
Wavemaker Consulting & Wavemaker Adventure Learning
Showing posts with label Staffing. Show all posts
Showing posts with label Staffing. Show all posts
Thursday, March 15, 2012
Monday, September 26, 2011
Employee Disengagement Spells Bad News for All Canadians
According to a recent study conducted by the Mercer Group (a leading global provider of consulting, outsourcing and investment services) employee disengagement in Canada has reached crisis proportions!
Among the nearly 30,000 employees Mercer polled across 17 countries, Canadian employees had the lowest level of engagement (defined as feeling they have a vested interest in the success of the company they work for and the willingness and motivation to exceed their job requirements) with over 50% acknowledging they have virtually 'checked out' on the job.
Interestingly, the highest level of engagement was found among employees over 50, the very group most large companies seem most eager to jettison these days.
That aside, a full 36% of all Canadian employees said they are seriously considering changing employers, up from 26% when last surveyed in 2006, and a further 22% said they could care a less whether they stay or go, which would suggest that growing turnover is inevitable. But as Madeline Avedon, Principal, Mercer’s Human Capital Business states in the report:
"This erosion in employee sentiment has business consequences that reach well beyond the direct costs of employee turnover."
While Madeline did not spell out specific consequences, it stands to reason that all Canadians, be they business owners, corporate executives, consumers, investors, students, employees or retirees, can expect to pay a very high price if this problem is not addressed.
Decreased productivity, lower quality goods and services, inflated costs, fewer exports, diminished customer service levels, fewer employment opportunities, worse returns on investments, higher taxes, more business failures, more layoffs and a lower standard of living...are just a few of the potential implications of this negative trend.
Is there a way out or is it too late? That's hard to say, but perhaps at least part of the answer lies in one of the other findings of the study, which points out the strong correlation between employee empowerment, engagement and service quality. Again according to Madeline:
"Canadian employees, in particular, are more engaged when they can deliver quality service..."
I would suggest that the flip side also hold true - Canadians deliver a higher level of service quality when they are more engaged - and that the problem (and therefore the solution) lies in the hands of management!
Either way, those of us in business better start empowering, investing in and caring more about our people and our customers... preferably before we find ourselves operating in a country with third world economic status!
To comment, or read the comments on this blog click on 'comments' beside the little envelope below. To read previous articles (this is #45 - I'm shooting for 50), see the Blog Archive (mid right) and to become a Wavemaker Blogs follower, click on 'Follow' (lower right).
If you would like to be notified whenever a new Wavemaker blog topic is posted, just drop us an email at wmconsulting@live.com with "Blog Me" in the subject bar. We promise never to provide your contact details to anyone else and you can unsubscribe from this service at any time.
If you would like to know more about how Wavemaker Consulting can help your company improve employee engagement and the customer experience you provide, visit our Website, or email us at wmconsulting@live.com
Wednesday, July 20, 2011
Flip Sides of the Same Coin
You often hear sales and service described as two different things. In fact, most companies treat them as such. They have separate sales and service departments on their org charts, offer separate career paths and separate sales and service courses to their employees, even direct their customers to separate areas depending on where those customers are in the buying cycle.
This disconnect often causes confusion, conflicts and inefficiencies for both customers and employee alike.
By my way of thinking, sales and service are if not one and the same, flip sides of the same coin. The best simple definition of service I've ever heard was 'the process of identifying and meeting customer needs' which also sounds like a pretty darn good definition for sales, or at least for needs based selling, which is the only kind that makes any sense.
Wouldn't we all be better off if we were to reconnect the two? If companies were to adopt the notion that 'around here, everybody sells and everybody serves', I'm betting they would make a lot more sales and at the same time, improve both employee and customer satisfaction levels.
What employee wouldn't prefer to be identifying and meeting customer needs over just flogging product, or handling the problems that arise when someone else does? And what customer wouldn't prefer having all of their needs met in one place, without being sent from pillar to post?
Either way:
Sales without service are fleeting... and service without sales is fruitless!
To comment, or read the comments on this blog click on 'comments' beside the little envelope below. To read previous articles (this is #44), see the Blog Archive (mid right) and to become a Wavemaker Blogs follower, click on 'Follow' (lower right).
If you would like to be notified whenever a new Wavemaker blog topic is posted, just drop us an email at wmconsulting@live.com with "Blog Me" in the subject bar. We promise never to provide your contact details to anyone else and you can unsubscribe from this service at any time.
If you would like to know more about how Wavemaker Consulting can help your company improve the customer experience you provide, visit our Website, or email us at wmconsulting. @live.com
Tuesday, February 16, 2010
Champs, Chimps and Chumps
Recently a friend of mine was struggling with the dreaded task of having to let someone go. The individual in question was not getting along with customers or coworkers and as a result was costing my friend's company money; but being a very caring individual, he was still reluctant to pull the trigger.When I heard this it brought to mind a little article I'd written some time back which, hoping to ease his pain, I shared with him. Now I'm sharing it with all of you just in case you ever find yourself in the same unenviable position.
Very early in our management careers we are told that no two people are alike and in order to succeed as managers we must learn to recognize the various personality styles and adapt our management practices to acknowledge individual and situational differences.
Most managers and supervisors have received training on, or at least read about personality profiling and style-based or situational leadership. Unfortunately this can be pretty complicated stuff and as a result, not many of us have managed to effectively apply these theories and practices in the workplace. As a simple alternative, I offer the following “Who’s Who at the Zoo” management philosophy: I admit it’s not pretty; but it is effective and far easier to remember and apply.
Despite almost countless variations on personal styles, I would suggest that the vast majority of people fit rather nicely into one of three broad categories. There are those that lead, those that follow, and those that don’t do either… or put another way… those that make things happen, those that watch things happen and those that don’t have a clue what’s happening.
In order of contribution, we’ll call these categories Champs, Chimps and Chumps. If your work group is like most, about 80% of it’s real productivity or value added comes from about 20% of your people (the Champs). The remaining 20% comes from about 70% of your staff (the Chimps) and like it or not, 10% of your employees, consciously or not, are actually working against rather than for you (the Chumps).
Imagine for a moment, a group made up of only high producers, a group made up entirely of Champs! It will never fly you say? Let me guess; You need the Chimps to get the work done right? A Champs only business would be too top heavy … all generals and not enough foot soldiers. If that is what you are thinking, perhaps we have a case of mistaken identity here and need to flesh out and better align our definition of Champs, Chimps and Chumps.
Champs aren’t just those people who run the business. A Champ can be anyone in the business who exhibits enthusiasm, energy and dedication. They exist at all levels and can be found doing just about any job that needs doing, and doing it well. In fact, in some companies, you’re more likely to find a Champ on the front line, in the warehouse, or sweeping up than you are in the executive suite.
Champs are the people who others, especially customers, gravitate to. They genuinely enjoy what they are doing and are a pleasure to be around. Champs are the ones you’re always praising (or at least you better be) and you don’t mind paying. All you need to do to keep them engaged is to give them meaningful, challenging work and continue to acknowledging their contribution.
Jumping to the other end of the spectrum, Chumps can be a little more difficult to recognize and a whole lot more difficult to manage. Chumps often disguise themselves as Chimps, and sometimes, even Champs. Fortunately, Chumps have some common attributes that will no doubt surface over time and give them away.
Chumps are generally defensive, change-adverse and close-minded. They are often found complaining and blaming or criticizing others. Argumentative by nature, they like to interrupt and have a really hard time listening to, let alone accepting, another point of view. They tend to view the customer as an intrusion and seldom engage with them at any level beyond the minimum required. Chumps are almost always self-centered and most feel the world owes them a living. If that’s not bad enough, Chumps also have the particularly annoying habit of trying to inflict others (both coworkers and customers) with their negative views and in doing so, they are working against you and your company.
So what should you do about the Chumps? While far easier said than done, the best possible thing you can do is to be rid of them, and the sooner the better! You owe it to those who do produce to do just that. You also owe it to your customers, your company and yourself. In fact, you even owe to the Chumps. Chumps are generally not happy with their current situation and probably don’t hesitate to point that out. Being change adverse however, they are very unlikely to do anything on their own to make it better. By terminating the relationship you will be helping them get on with their lives. If you can, explain this to them and encourage them to leave on their own accord. If you can’t, document your observations and follow whatever process exists in your organization for more formally (and legally) saying good-bye.
But enough about the Chumps, let’s talk more about the Chimps, or potential Champs, if you will. In most companies they represent the vast majority of employees and can be easily identified in one of two ways depending oddly enough, on age. Young Chimps may exhibit many of the same characteristics and attributes of Champs, but simply lack some of the skills, knowledge and experience required to make them high producers.
Young Chimps are generally pleasant enough, but can come across as awkward and uninformed when dealing with customers. They are frequently found asking lots of needless questions, or just hanging around looking perplexed or confused. Fortunately, Young Chimps are easily influenced and with proper care and attention, can quickly be converted to Champs. Unfortunately, left unattended, they can just as easily be converted into Chumps, especially if, shame on you, there are a number of longer serving Chumps hanging about in your business. Young Chimps don’t stay young for long, so get to them early and give them the direction and feedback they so desperately crave.
Older Chimps, on the other hand, are often recognizable by their very lack of distinguishing characteristics. They are not bad performers, but seldom do anything special. Older Chimps are generally quite, easygoing folk who are very little trouble and just seem to carry on from day-to-day. They tend to be well liked by their colleagues and often have a loyal following of longer term clients, but are unlikely to bring in any new ones. While they have the skills and knowledge to do their present job, they seem hesitant to try new things, preferring to maintain a low profile and follow the rules, even if to a fault. It is not that they are change adverse, but rather that they need to be lead through it.
Older Chimps, often as a result of being ignored for years, have lost the confidence and drive of their youth. To move from Chimp to Champ, they need to be reassured that you recognize their past contribution and potential further value. Then, they need to be realistically challenged and held accountable. Nothing reengages the older Chimp like being asked to lead (or at least help out on) a project that requires ‘someone with their level of experience and expertise’.
All be they likable creatures, Chimps, young or old, are probably costing your company money. At best they may be paying their way, but in doing so they are occupying a spot that could otherwise be filled by a Champ. Truth be known, most of us could do with a lot less Chimps. The best way to reduce their numbers is to convert them to Champs. Fortunately, Chimps were born to please and with just a little push, are ready and able learners. Whether they know it or not, they want to be Champs. So train them hard and train them well. If they have what it takes, you’ll know soon enough. If not, perhaps there is another role in your organization for which they may be better suited; but failing that, they too should be set free. Chances are they have wrongly placed themselves in an occupation for which they have no aptitude. By letting them go you will be helping them avoid future unhappiness and the possible deterioration to the dreaded Chump level. They'll do just fine working for someone else and in time, will likely thank you for help them to find their way.
So there you have it. This ‘Who’s Who at the Zoo’ approach to people management may not be perfect, but it is effective, appropriate for the times and, in the final analysis, fair. Now to bring it all together in a nice little summary; in a nutshell, the WWZ or ‘Who’s Who at the Zoo’ management philosophy says: stroke the Champs; train the Chimps; fire the Chumps.
To comment on this blog click on 'comments' beside the little envelope below. To read previous articles, see the Blog Archive (lower right) and to become a Wavemaker Blogs follower, click on 'Follow' (just above Archive).
If you would like to be notified whenever a new Wavemaker blog topic is posted, just drop us an email at wmconsulting@live.com with "Blog Me" in the subject bar. We promise never to provide your contact details to anyone else and you can unsubscribe from this service at any time.
If you would like to know more about how Wavemaker Consulting can help your company improve both the employee and customer experience you provide, visit our Website, or email us at wmconsulting@live.com
Monday, November 2, 2009
Turn Around
Do you know what the problem is with most big companies?They've somehow got the whole reporting thing totally 'bass ackwards!'
Think about it. In big businesses everyone except the CEO reports not to the stakeholder who matters most - the one who pays the way and has ultimate say over whether or not the company stays in business, but rather to some other employee in the same company... who in turn reports to yet another. Even the CEO, by reporting to the board/shareholders, has got it terribly wrong!
Most would agree this structure is fraught with problems, but the biggest by far is that everyone is looking in the wrong direction - face to the boss, back to the customer!
Now imagine for a moment a company where everyone reported directly to the customer. Impossible you say? Well in small businesses it happens all the time.
Take my business as an example. At Wavemaker, I report only to my customers. They and they alone provide me with direction and feedback, write my performance appraisals and determine my pay level. Furthermore, they do all this for not a penny of payment, let alone expectations of executive stock options or bonuses; and I dare say, they are a damn sight better at it than any corporate executive I've ever come across!
I'll admit, it is probably easier to organize this way if you are a sole proprietor, or in a small partnership, but who says that bigger companies couldn't do the same thing? Taking on more associates and fewer employees would seem to be a step in right direction, as would making sure everyone had some serious skin in the game (a meaningful investment in the company and compensation tied directly to results).
Taken far enough, my bet is productivity would soar and there would no longer be the need for all of those cumbersome and expensive employee evaluation, compensation, engagement and retention programs, let alone for all the managers and supervisors required to administer them.
And, in answer to the question "but what would we do with all of those good folk?" while numerous possibilities come to mind, maybe we should start by having them all turn around... and face the customer.
To comment, or read the comments on this blog click on 'comments' beside the little envelope below. To read previous articles (this is #20), see the Blog Archive (lower right) and to become a Wavemaker Blogs follower, click on 'Follow' (just above Archive).
If you would like to be notified whenever a new Wavemaker blog topic is posted, just drop us an email at wmconsulting@live.com with "Blog Me" in the subject bar. We promise never to provide your contact details to anyone else and you can unsubscribe from this service at any time.
If you would like to know more about how Wavemaker Consulting can help your company improve the customer experience you provide, visit our Website, or email us at wmconsulting@live.com
Tuesday, September 29, 2009
Where Did Everybody Go?
Given the events of the past year or so, these findings should come as no big surprise to anyone. Current economic conditions have certainly changed the way employers view and manage their workforce; and this in turn has changed the way employees view their employers.
According to the latest IPSOS Reid Workplace Loyalty Study, a full 36% of the employees in companies that have cut programs and reduced their workforce feel considerably less loyal to their employer; notwithstanding the fact they themselves were spared; and apparently this loss of loyalty is as common among executives and managers as among regular workers.
Unrealistic sales targets, lack of recognition, poor communications, autocratic management, toxic work environments, poor job security, limited development opportunities are among the major reasons cited as per why so many are unhappy to the point of wanting to leave.
Conventional wisdom tells us the best and brightest will be the first to go... followed closely by their customers.
Ironic how less than two years back, most employers were concerned over the demographics and worrying how they would hold their own in the inevitable war for resources. While this economic meltdown may have put those concerns on the back burner for a while, the demographics have changed little. Now companies are just that much closer to having to go to war… and a significantly larger number of their home troops are looking to change sides when they do.
Who knows when the economy will pick up, but it doesn’t take a crystal ball to predict that when it does, employers that haven’t take proactive steps to win back the love are going to have some serious staffing and retention challenges!
To comment on this blog click on 'comments' beside the little envelope below. To read previous articles, see the Blog Archive (lower right) and to become a Wavemaker Blogs follower, click on 'Follow' (just above Archive).
If you would like to be notified whenever a new Wavemaker blog topic is posted, just drop us an email at wmconsulting@live.com with "Blog Me" in the subject bar. We promise never to provide your contact details to anyone else and you can unsubscribe from this service at any time.
If you would like to know more about how Wavemaker Consulting can help your company 'win back the love' and improve both the employee and customer experience you provide, visit our Website, or email us at wmconsulting@live.com
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